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Freeze / Flash Mob Marketing for More Magazine
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Attack! executed a freeze mob / flash mob marketing program for More Magazine with Michelle Obama on the cover in front of Chicago Tribune's offices. 100 Attack! brand agents with a More magazine on their person completely froze in various “street commuter” positions for five minutes. Passersbys were forced to walk and weave through the mass of More readers, while photographers and videographers captured the stunt. |
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