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project challenge

Coffee-mate's partnering agency was looking to increase brand awareness of Coffee-mate products through brand education, targeted sampling and coupon distribution.

winning strategy

Attack! brand ambassadors set-up Coffee-mate booths at popular African-American focused events in four major US markets. Consumers were treated to coffee and pastries made with Coffee-mate, while Attack! singers and musicians sang and played the brand's jingle using various kitchen utensils. Coffee-mate themed cookbooks and giveaways were also distributed as prizes in brand-themed competitions.

client testimonial

“Attack! has an excellent turnkey system that responds quickly to event details and changes. Attack! brand ambassadors did an outstanding job singing, dancing, working with technology, sampling and engaging our target consumer. Not only did we collect valuable consumer data for our client, but gained media recognition as well.” -Nubia Henderson, Burrell Communications

photos

  • Event-Marketing-Booth-for-Coffeemate-Promotional-Festival
  • Guerrilla-Marketing-and-Sampling-at-Coffeemate-Event
  • Coffeemate-Wearable-Media-for-Brand-Ambassadors-and-Promotional-Staff

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