Experience: Go ahead snoop around the office

case study

CRUNK!!! Energy Drink

project challenge

Create a relevant buzz surrounding the product while increasing loyalty and brand awareness in Southern California.

winning strategy

To reach CRUNK!!!’s target demographic, Attack! conceptualized and executed a multi-tiered street program. A unique style of street marketing was used to successfully infiltrate local music scenes and college campuses with mass promotion and sampling. Teams of youthful and energetic brand ambassadors introduced thousands of consumers to the drink, both on the street, at events and through in-store ‘wet sampling’ demos. Sampling efforts were supported by the “Crunkamino”, a customized, fully branded 1967 El Camino SS with a cooler bed full of CRUNK!!! and over 2000 watts of sound. Attack! initiated sponsorship of popular local bands, artists and music festivals that gave the drink increased visibility.

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Case Studies

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