project challenge
Degree's partnering agency was looking for attractive, bilingual, brand ambassadors to raise awareness of Degree products within the Hispanic male community.
winning strategy
Bilingual, female brand ambassadors attended local, youth soccer games in Houston and Los Angeles to interact with soccer athletes and their families. Brand ambassadors delivered key messaging to target consumers and encouraged attendees, in English and Spanish, to try the newest Degree products for men. Samples of Degree men’s deodorant were distributed to players and attendees during the tournaments.
