project challenge
Dockers needed a way to draw attention to their newest marketing campaign, “Dockers Four Wearing Occasions.”
Highlights
- News media coverage
- 5,000 flyers distributed
- Three performances throughout the day
- 10,000 brand impressions made
- Contestants went home with gift certificates to receive Dockers for every wearing occasion
winning strategy
Attack! executed a pop-up performance in Downtown San Francisco with the famous “Quick-Change” artists performing and officiating the Docker's quick-change contest. Winners received a free pair of Dockers pants. The program was supported by heavy street-team flyering.
