Highlights
- 2 million parade/event attendees
- 5 million viewers via local news coverage
- 2,755,200 impressions via Four Loko branded wallscape
project challenge
Four Loko’s partnering agency wanted to create hype, drive awareness and increase the public interest for the re-launch of the beverage in 16 major markets across the US.
winning strategy
Attack! produced a three tiered activation to support the Four Loko re-launch. Over a four week period, branded transit ads were placed across buses and taxis across 10 major markets. In addition, posters and a large wallscape were displayed in high traffic city locations.
Costumed characters made up of zombies, stilt walkers, little people and dancers joined a Four Loko float at the NY Halloween parade, wowing spectators with a performance of Michael Jackson’s “Thriller”.
A Four Loko sponsored after party was held to showcase the new range of drinks and to share branded giveaways to excited fans on a very “loko” Halloween night.
