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project challenge

Four Loko’s partnering agency wanted to create hype, drive awareness and increase the public interest for the re-launch of the beverage in 16 major markets across the US.

winning strategy

Attack! produced a three tiered activation to support the Four Loko re-launch. Over a four week period, branded transit ads were placed across buses and taxis across 10 major markets. In addition, posters and a large wallscape were displayed in high traffic city locations.

Costumed characters made up of zombies, stilt walkers, little people and dancers joined a Four Loko float at the NY Halloween parade, wowing spectators with a performance of Michael Jackson’s “Thriller”.

A Four Loko sponsored after party was held to showcase the new range of drinks and to share branded giveaways to excited fans on a very “loko” Halloween night.


photos

  • Four-Loko-Postering
  • Four-Loko-Brand-Ambassadors
  • Four-Loko-Costumed-Characters

Case Studies