project challenge
Headline Shirts, an online t-shirt retailer, wanted to drive traffic to a holiday promotion and increase the inbound links to their homepage.
winning strategy
Attack! recruited 50 online brand ambassadors to be the first to try the Headline Shirts "Holiday Gift Finder." Participants shared links to the Gift Finder and posted t-shirt photos via blogs, Facebook and Twitter. Online influencers shared links and discount codes with their networks and family members during the holiday season. The top San Francisco advocates were invited to a live "shopping spree" event at the Headline Shirts warehouse/office. Advocates toured the space, grabbed a few shirts for themselves, and brainstormed the next round of Facebook contests with the owners.
