project challenge
iBallz™, an iPad protection accessory company, wanted original and creative content from users showing innovative uses of the product.
winning strategy
Attack! created the iBallz™ Challenge, recruiting 13 iPad users to try out the iBallz™ product for one week. Online brand ambassadors created and shared fun, innovative and artistic content via photos, videos and blog posts to showcase the unique functions of the accessory. Three loyalists hosted their own Facebook contests to share with their network of friends. As a capstone live event, the top advocate joined the iBallz™ founders at the MacWorld conference for an afternoon of live-streaming interviews and iBallz™ demonstrations.
