Highlights
- 6 Target Markets
- 1582 Followers in 10 weeks
- 395 Online coupon visits
- 86,620 Online impressions
project challenge
Jamba Juice's partnering agency wanted a unique way to extend the Jamba Juice marketing campaign by adding online influencers in city-specific markets.
winning strategy
Attack! created a twitter account (@JambaJuiceLvr) to extend the Jamba Juice Feel Good Bucks street team campaign to online consumers and influencers. Attack! promoted a link to printable Feel Good Bucks in six markets on the Jamba Juice Facebook page. We targeted twitter influencers and users in New York City, Chicago, Los Angeles, San Francisco, Sacramento and San Diego, the same cities where the street teams were out.
Through @JambaJuiceLvr, street teams tweeted their locations in advance, updated live from the field with photos, and interacted with Jamba Juice fans to build the following between street team deployments. The Twitter Blitz campaign drove hundreds of visitors to online Jamba Juice Feel Good Bucks, built organic relationships around Jamba Juice and created positive branding through searchable social media interaction.
