Highlights
- 28,909 Online Impressions
- 331 Click-thrus to LiveScribe website and blog
- Documented positive conversations
project challenge
To extend the reach of the national LiveScribe in-store demo program using Brand Ambassadors with existing social media accounts.
winning strategy
Attack! selected fourteen social media Influencers from our national staff database. We crafted messaging and images that complemented the overall Livescribe campaign branding. Before weekend demos, brand ambassadors posted messages with short descriptions of what the Livescribe Pen does and links to locations and directions. After the demos they would also post pictures and links to extend the reach of the event. The posts drove online traffic to the Livescribe website, pointed offline traffic to in-store demos, and created positive branded conversations on Facebook Walls.
