project challenge
Create early consumer and retail adoption for MRI's first ever ready-to-drink protein shake, Pro-Nos™.
Highlights
- 129 events executed
- 25,000 samples distributed
- Vehicle wrapping
- DVD creation
winning strategy
Athletic Attack! talent were trained and sent to targeted gyms, health-clubs, retail locations and special events to sample the Pro-Nos™ product and distribute coupons. Attack! also produced a promotional docu-film that was displayed at all events and sent to health club owners around the country.
