Highlights
- 600 Pet Owner Attendees
- 500+ Pet Attendees
- 8,000 Sq. Ft. Constructed Grass Field
- Local news coverage on ABC
project challenge
PetCo's partnering agency needed a creative and eye-catching event to publicly introduce the newest addition to PetCo stores nationwide, the Natural Neighborhood Shop.
winning strategy
Attack! constructed an 8,000 sq. ft. grass field in the middle of Santa Monica to hold pet yoga classes, grooming stations, expert speakers, celebrity appearances and table tops filled natural canine snacks. Promotional spokesmodels interacted with pet owners and passed out fliers and pet food sample bags.
