Highlights
- 300 Redbox employees in attendance
- 30 fully trained brand ambassadors
- Confetti guns/ Noise makers/ Picket signs
project challenge
Redbox corporate wanted to produce a stunt to boost team morale and encourage creative thinking in 2012 during their annual company wide meeting.
winning strategy
Armed with confetti guns, noise makers and picket signs, brand ambassadors were strategically positioned throughout the Tivoli Theatre in Chicago, disguised as Redbox employees. During the closing speech by Red Box's Marketing Director, choreographed teams jumped out of their seats to celebrate, applaud and cheer for all Redbox employees. Brand ambassadors successfully helped excite employees about 2012 business opportunities and thanked them for being part of the Redbox team.
