Experience: Go ahead snoop around the office

case study

The Face Shop Walgreens Launch

project challenge

The Face Shop needed to generate buzz and increase brand awareness of their mask sheets as they made their U.S. debut at nationwide Walgreens locations.

winning strategy

Attack! Marketing sent trained, uniformed brand ambassadors into 20 US markets to distribute informative leaflets and THE FACE SHOP mask samples. The teams went to strategic local events popular amongst women 18- 45 years, including concerts, fashion shows, shopping events and charity runs. In addition, brand ambassadors visited Walgreens locations, sharing product information and creating positive buzz amongst shoppers. The personal interaction between Attack! brand ambassadors and shoppers raised awareness and boosted retail sales of THE FACE SHOP’s products.

client testimonial

“Attack! helped us get The Face Shop products and name out to their target consumer with success. The Attack team is extremely flexible and their trained staff did an amazing job sampling The Face Shop face mask sheets.” -Katie Shanahan, Excelsior Beauty, Marketing Consultant

photos

Case Studies

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