project challenge
T-mobile's partnering agency was looking for a way to drive traffic to in-store events scheduled at various retail locations during the weeks leading up to the “People’s Choice” Latin music awards, Premio Lo Nuestro.
winning strategy
In six cities across the state of Florida, bilingual Attack! street teams visited universities, shopping districts, cafes, sporting events and community facilities to promote T-mobile and Premio Lo Nuestro. Spanish speaking brand ambassadors engaged with consumers and distributed flyers advertising T-Mobile’s upcoming in-store events. Patrons were encouraged to enter a sweepstakes for ticket packages to Premio Lo Nuestro.
