project challenge
Create buzz and excitement around the launch of Virgin Atlantic's new business class, Premium Economy, at key target companies.
Highlights
- Branded jet-pack coffee packs
- 4,500 branded cups of coffee distributed
- 3,000 mint tins distributed
winning strategy:
Virgin Premium Coffee street teams "surrounded" target businesses in Manhattan for a five day promotion. Trained Brand Ambassadors and servers engaged consumers by offering hot cups of complimentary premium coffee and flavored syrups.
