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project challenge

The Arizona Office of Tourism and their partnering agency wanted an innovative way to get travelers interested in visiting Arizona. AOT needed a unique and interactive program to complement their 2009 advertising campaign.

winning strategy

In Chicago, Los Angeles and Denver, office spas were set up offering complimentary services to working professionals. Brand ambassadors offered refreshments, massages and provided fliers and information on Arizona Travel.


  • Promotional-Event-Marketing-for-Arizona-Office-of-Tourism
  • Brand-Ambassadors-for-Non-Traditional-Marketing-Arizona-Office-of-Tourism
  • Specialty-Staff-Brand-Ambassadors-for-Arizona-Office-of-Tourism

Case Studies