project challenge
VISA International's partnering agency was looking for a way to drive traffic to VISA's sport-oriented travel website, www.fanwithaplan.com, and the 2007 Rugby World Championships in France.
Highlights
- 1 branded, Grass Rugby Field
- 10,000 Fan with a Plan flyers distributed
- 15 French-costumed brand ambassadors
- 70% increase in www.fanwithaplan.com web traffic
winning strategy
Attack! created a rugby experience in downtown San Francisco with a branded grass field, rugby players performing rugby moves, French-inspired costumed brand ambassadors, and branded segways. To drive consumer interaction, Attack! utilized an emcee/ 'coach' character to interview the public and officiate prize contests.
client testimonial
"I came to Attack! with an unusual request: build a rugby field in downtown San Francisco. They delivered. Attack! handled everything from permits to staffing to branded Segways. They continue to deliver creativity, tremendous resourcefulness and great communication. Attack! is our source for bringing creative ideas to life." -Jane Thompson, General Manager, Bite Communications
