Highlights
- 200+ Publicity Stunt Participants
- 10 Field Market Managers
- 90 Brand Ambassadors
project challenge
A popular whisky brand's partnering agency needed to create hype, drive awareness and increase public interest during the launch of the drink's new online scavenger hunt.
winning strategy
Attack! sent out a flash mob of "Lost Explorers" to support the launch of the whisky's online campaign. Actors flooded the streets asking nearby pedestrians for help with treasure map directions. Attack! bongo drummers filled the air with percussion beats leading up to the big treasure "excavation" and find.
