Highlights
- Product sampled at over 200 separate sample locations
- Over 18,000 cans distributed during guerrilla marketing events
- Over 800 purchases made as a direct result of in-store sampling
project challenge
Create a relevant buzz surrounding the product while increasing loyalty and brand awareness in Southern California.
winning strategy
Attack! street teams introduced thousands of consumers to CRUNK!!! on the street, at events and through in-store 'wet sampling' demos. Sampling efforts were supported by the “Crunkamino”, a customized, fully branded 1967 El Camino SS with a cooler bed full of CRUNK!!! and over 2000 watts of sound. Attack! initiated sponsorship of popular local bands, artists and music festivals that gave the drink increased visibility.
