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CRUNK!!! Energy Drink

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project challenge

Create a relevant buzz surrounding the product while increasing loyalty and brand awareness in Southern California.

winning strategy

Attack! street teams introduced thousands of consumers to CRUNK!!! on the street, at events and through in-store 'wet sampling' demos. Sampling efforts were supported by the “Crunkamino”, a customized, fully branded 1967 El Camino SS with a cooler bed full of CRUNK!!! and over 2000 watts of sound. Attack! initiated sponsorship of popular local bands, artists and music festivals that gave the drink increased visibility.


  • Promotional-Models-for-Crunk-Energy-Drink-Marketing-Event
  • In-Store-Wet-Sampling-for-Crunk-Enery-Drink-by-Brand-Ambassadors
  • Mobile-Media-for-Street-Team-Marketing-and-Promotions

Case Studies