project challenge
DirecTV was looking for a way to inform the public of their high-caliber service offerings as compared to that of local competitors.
Highlights
- Attracted over 15,000 visitors in two days
- 6,750 Complimentary smoothies distributed
- 10,800 Promotional brochures distributed
- Live Radio remotes broadcasting from each event
winning strategy
Attack! created a DirecTV Customer Care Centers resembling beach cabanas in order to highlight DirecTV customer service. Promotional brochures and complimentary smoothies in branded cups were provided during the two-day event held in multiple Los Angeles locations.
media testimonial
“DirecTV drew a strong response to its DirecTV L.A. Rescue campaign featuring Customer Care Centers in four Los Angeles area shopping malls. The two-day event, handled by Attack! Marketing & Promotions, drew approximately 15,000 visitors to the four centers distributing 7,700 free smoothies in DirecTV-branded cups, 12,000 DirecTV promotional brochures, and free DirecTV T-shirts in settings resembling beach cabanas.”
- PROMO Magazine
