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project challenge

Dockers' partnering agency needed a way to draw attention to the newest Docker's marketing campaign, “Dockers Four Wearing Occasions.”

winning strategy

Attack! executed a pop-up performance in Downtown San Francisco with the famous “Quick-Change” artists performing and officiating the Docker's quick-change contest. Winners received a free pair of Dockers pants. The program was supported by heavy street-team flyering.


  • Guerrilla-Marketing-Event-Management
  • Flyer-Distribution-by-Promotional-Street-Teams
  • Brand-Ambassadors-for-Event-Marketing-Campaign

Case Studies