Highlights
- News media coverage
- 5,000 flyers distributed
- 10,000 brand impressions made
project challenge
Dockers' partnering agency needed a way to draw attention to the newest Docker's marketing campaign, “Dockers Four Wearing Occasions.”
winning strategy
Attack! executed a pop-up performance in Downtown San Francisco with the famous “Quick-Change” artists performing and officiating the Docker's quick-change contest. Winners received a free pair of Dockers pants. The program was supported by heavy street-team flyering.
