Highlights
- 3,000 posters distributed
- 20 x 300ft Guerrilla Projections
project challenge
Warner Brothers Records needed to increase excitement and build awareness of Green Day's latest album, 21st Century Breakdown, the week prior to its release.
winning strategy
Attack! executed a three-part guerrilla program incorporating postering and projections in New York City. Street teams placed and distributed 3,000 posters. As a nighttime complement, Attack!'s guerrilla projectionists projected Green Day footage on open building walls in busy areas of the city, while speakers streamed clips from the new album.
client testimonial
"Warner Brother Records is happy, Green Day is happy and Attack! is my hero. Thank you for an amazing job well-done!" -Mikael Mossberg, Warner Brother Records
