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Gwen Stefani Viral Video

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project challenge

Verizon's partnering agency needed a way to build awareness and drive traffic to Gwen Stefani's new album website.

winning strategy

Attack! created a viral video for the Verizon/ Gwen Stefani, 'Wonderful Life' contest to inspire others to enter. Attack! increased awareness by involving the widest possible audience, maintaining their interest, and generating maximum peer-to-peer communication.


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Case Studies