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project challenge

To stand out in a pool of competitors up for review with, Inc.

winning strategy

Attack! staged a mock protest in front of the headquarters in Las Vegas, Nevada. Promotional staff wore bright yellow shirts and held "" signs. A website was set up to pitch Horizon Media's list of reasons for being Zappos' top pick. The "Yes on 23" messaging reinforced the company's #23 spot on the list of potential agencies up for review.


  • Promotional-Staffing-Publicity-Stunt-at-Zappos-Headquarters
  • Publicity-Stunt-Mock-Protest-for-Guerrilla-Marketing-Event
  • Brand-Ambassadors-for-Publicity-Stunt-at-Zappos-Headquarters

Case Studies