project challenge
To stand out in a pool of competitors up for review with Zappos.com, Inc.
winning strategy
Attack! staged a mock protest in front of the Zappos.com headquarters in Las Vegas, Nevada. Promotional staff wore bright yellow shirts and held "Yes23.net" signs. A website was set up to pitch Horizon Media's list of reasons for being Zappos' top pick. The "Yes on 23" messaging reinforced the company's #23 spot on the list of potential agencies up for review.
