Highlights
- 50,000+ Direct Online Impressions
- 600,000+ Coupons Distributed
- 1.9% Redemption Rate
project challenge
Jamba Juice's partnering agency wanted consumers to try the new line of Jamba Juice food and tea items and to participate in the "Feel Good Bucks" promotion.
winning strategy
Attack! street teams kicked off the Feel Good Bucks initiative in six markets. Costumed characters hit the streets to distribute 600,000+ Feel Good Bucks. During the promotion, Attack! created an @jambajuicelvr Twitter account to connect with hundreds of working professionals and Twitter influencers.
