Highlights
- 28,909 Online Impressions
- 25,962 Demonstrations
- 17,928 Coupons Distributed
project challenge
Livescribe needed to create buzz and educate the public about Pulse Smart Pens, available at local Best Buy stores.
winning strategy
Brand ambassadors attended a 2-day, in-depth training on Pulse Smart Pen products. Promotional staff executed product demonstrations during the weekend at local Best Buy locations. Social Media (Facebook and Twitter) integration was included in the program by brand ambassadors.
