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More Magazine's "HOLD IT!!!"

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project challenge

More Magazine wanted to celebrate and generate interest in their October 2008 issue, featuring First Lady Michelle Obama.

winning strategy

100 Attack! brand agents with a More magazine on their person completely froze in various “street commuter” positions for five minutes. Passersbys were forced to walk and weave through the mass of More readers, while photographers and videographers captured the stunt.

client testimonial

"It was a huge hit. People on the street stopped, stared and engaged and the video lives on via You Tube -- thousands of views and counting." -Mariela Azcuy, Meredith Corp


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  • Guerrilla-Marketing-Publicity-Stunt-for-More-Magazine
  • Publicity-Stunt-and-Guerrilla-Marketing-for-More-Magazine

Case Studies