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Medical Research Institute: RTD Product Launch

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project challenge

MRI's partnering agency was looking to create early consumer and retail adoption for MRI's first ever ready-to-drink protein shake, Pro-Nos™.

winning strategy

Athletic Attack! talent were trained and sent to targeted gyms, health-clubs, retail locations and special events to sample the Pro-Nos™ product and distribute coupons. Attack! also produced a promotional docu-film that was displayed at all events and sent to health club owners around the country.


  • Promotional-Sampling-During-ProNos-Event-Marketing
  • Brand-Ambassadors-and-Promotional-Models-for-RTD-ProNos-Guerrilla-Marketing
  • Mobile-Marketing-for-ProNos-RTD-Street-Teams

Case Studies