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Nestle Pure Life Water

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project challenge

Nestle had 30,000 cases (720,000 bottles) of Pure Life Water with no clear strategy for distribution. They needed a way to go-to-market quickly, with maximum impact.

winning strategy

Attack! devised a five market street-level sampling program, which distributed 720,000 bottles of cold Nestle Pure Life Water directly to the awaiting consumer public. Distribution occurred over 10-days surrounding the 4th of July in Los Angeles, San Francisco, San Diego, Las Vegas & Phoenix. The Attack! team orchestrated the event, from campaign creation to distribution strategy to vehicle leasing, storage, in-market training, and finally, seamless campaign execution.

client testimonial

“Attack! was VERY easy to work with and they executed everything they said they would, when they said they would, with very short notice. Thanks to Attack! Marketing, our product hit the market and made a major impact. I will definitely use Attack! again in the future.” -Nicole Burbank, Sr. Customer Development Manager, Nestle Waters


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