Highlights
- 50,000 Branded Placemats Distributed
- 1,000+ Brand Impressions
project challenge
Nickelodeon's partnering agency needed help generating excitement around the network's newest live show, 'Story Time,' amongst East Coast children and families.
winning strategy
Attack! Street teams headed to local New York and New Jersey family-friendly diners to distribute Nickelodeon branded placemats. Field managers worked with venue managers to ensure placemats were used during targeted show dates. Thousands of East Coast families were able to read about the show while dining at their favorite restaurants.
