Highlights
- Over 120 spokesmodels
- 10 field managers
- Information collected from close to 30,000 interested online poker players
- 727 staff shifts worked
- 3,860 staff hours worked
project challenge
PartyPoker.net's partnering agency needed top-quality staff to represent the Party Poker brand during a week long marketing initiative in Las Vegas.
winning strategy
Nearly one hundred energetic, personable and beautiful women, alongside ten responsible and experienced field managers, blanketed the Las Vegas strip during the World Series of Poker. Teams enthusiastically distributed a variety of branded products, collected entries for a $500 give-away, and provided information on PartyPoker.net to interested consumers.
