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project challenge

PetCo's partnering agency needed a creative and eye-catching event to publicly introduce the newest addition to PetCo stores nationwide, the Natural Neighborhood Shop.

winning strategy

Attack! constructed an 8,000 sq. ft. grass field in the middle of Santa Monica to hold pet yoga classes, grooming stations, expert speakers, celebrity appearances and table tops filled natural canine snacks. Promotional spokesmodels interacted with pet owners and passed out fliers and pet food sample bags.


  • Event-Marketing-for-Petco-Natural-Neighborhood-Promotional-Event
  • Brand-Ambassadors-for-Petco-Natural-Neighborhood-Guerrilla-Marketing
  • Promotional-Sampling-for-Petco-Natural-Neighborhood-with-Brand-Ambassadors

Case Studies