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project challenge

RadioShack's partnering agency was looking to secure world-class emcees capable of driving participation in RadioShack's Summer Netogether brand event.

winning strategy

Attack! Emcees hosted Radio Shack's three-day "The Shack Summer Netogether" event in New York City and San Francisco. 17-foot laptops were set up to connect the two cities and to demonstrate the power of live-stream webcam technology. Promotional staff actively interacted with audience members and introduced live music bands, celebrities and contests throughout the event.


  • Radio-Shack-Guerrilla-Marketing-for-Promotional-Event
  • Brand-Ambassadors-for-Radioshack-Guerrilla-Marketing-Promotion
  • RadioShack-Event-Marketing-with-Brand-Ambassadors

Case Studies