project challenge
RadioShack's partnering agency was looking to secure world-class emcees capable of driving participation in RadioShack's Summer Netogether brand event.
winning strategy
Attack! Emcees hosted Radio Shack's three-day "The Shack Summer Netogether" event in New York City and San Francisco. 17-foot laptops were set up to connect the two cities and to demonstrate the power of live-stream webcam technology. Promotional staff actively interacted with audience members and introduced live music bands, celebrities and contests throughout the event.
