Highlights
- 12,000 lumens of light
- Professional guerrilla projectionists
- Location scouting
- 5 nights of execution
- Over 160,000 brand impressions
project challenge
To increase fan awareness and interest in the New York Red Bull's Major League Soccer opener at Giants Stadium, New Jersey.
winning strategy
Armed with a 12,000 lumen projector, silent generator and sizzle reel featuring the team in action, our crews were able to create nearly 200,000 impressions in just under a week. Passersby witnessed the massive 30 foot x 30 foot, glowing billboards alongside LIVE Red Bull soccer players dribbling and passing near the projection areas.
client testimonial
"Attack! offered a turnkey OOH solution that generated great awareness for our home opener. They allowed us to get our messaging into, normally inaccessible, high traffic locations without spending the larger amount of money we would on a traditional campaign." -Aaron Squire, Red Bull New York
