Highlights
- 6,000 coupons distributed
- 35- 40% coupon redemption
- 24,000 brand Impressions
project challenge
Skechers' partnering agency wanted to drive back-to-school-shoppers into key Skechers retail stores and build brand exposure within their target markets.
winning strategy
Teams of energetic brand ambassadors were stationed throughout four major, high traffic shopping centers across the country. Brand ambassadors provided info on the brand's new products and the special in-store sales currently happening.
