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The Face Shop Walgreens Launch

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project challenge

The Face Shop's partnering agency needed to generate buzz and increase brand awareness around the company's U.S. debut at nationwide Walgreens locations.

winning strategy

Attack! sent trained, uniformed promotional models into 20 US markets to distribute informative leaflets and THE FACE SHOP mask samples. The teams went to strategic local events popular amongst women 18- 45 years and visited Walgreens' locations, sharing product information and creating positive buzz amongst shoppers.

client testimonial

“Attack! helped us get The Face Shop products and name out to their target consumer with success. The Attack team is extremely flexible and their trained staff did an amazing job sampling The Face Shop face mask sheets.” -Katie Shanahan, Excelsior Beauty, Marketing Consultant


  • Brand-Ambassadors-for-The-Face-Shop-Promotional-Event
  • In-Store-Sampling-for-The-Face-Shop-Street-Team-Marketing
  • Street-Team-Marketing-with-Promotional-Distributions-for-The-Face-Shop

Case Studies