Highlights
- Over 20,000 posters and fliers distributed
- Each market included a street team of four (1 Manager, 2 Staff, 1 On-call) and a tour event staff of four (1 Lead, 2 Staff, 1 Pocket Shift)
- Approximately 2,000 flyers were distributed hand-to-hand
- 50-75 posters posted in each market
project challenge
T-Mobile's partnering agency wanted to Increase consumer awareness of the T-Mobile Sidekick LX Tony Hawk Edition, drive traffic to local T-Mobile retailers and provide onsite activation of the T-Mobile sponsorship for the Tony Hawk “Boom Boom Huck Jam” sports tour.
winning strategy
Attack! provided street teams in 14 cities across the country to canvas malls, skate parks, action sports shops, and other high traffic locations with flyers and posters advertising the T-Mobile in-store events. At the “Boom Boom Huck Jam,” brand ambassadors facilitated skate-themed games and giveaways, creating a fun environment wherein they delivered key product and brand messaging to targeted consumers.
