Highlights
- Branded jet-pack coffee packs
- 4,500 branded cups of coffee distributed
- 3,000 mint tins distributed
project challenge
Virgin Atlantic's partnering agency wanted to create buzz and excitement around the launch of the airline's new business class, Premium Economy, at key target companies.
winning strategy:
Virgin Premium Coffee street teams "surrounded" target businesses in Manhattan for a five day promotion. Trained Brand Ambassadors and servers engaged consumers by offering hot cups of complimentary premium coffee and flavored syrups.
