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Virgin Atlantic Premium Coffee Experience

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project challenge

Virgin Atlantic's partnering agency wanted to create buzz and excitement around the launch of the airline's new business class, Premium Economy, at key target companies.

winning strategy:

Virgin Premium Coffee street teams "surrounded" target businesses in Manhattan for a five day promotion. Trained Brand Ambassadors and servers engaged consumers by offering hot cups of complimentary premium coffee and flavored syrups.


  • Brand-Ambassadors-for-VirginAtlantic-Guerrilla-Marketing
  • Virgin-Sample-Distributions-for-Promotional-Marketing-Event
  • Street-Team-Marketing-for-VirginAtlantic-Marketing-Event

Case Studies